Anytime someone else is maintaining a swipe file that I can use, I’m happy. Here’s one called Really Good Emails that showcases emails sent from businesses to customers.
It’s a goldmine of ideas you can use the next time you’re stuck on what to send to your list.
For example, the first email I see on their home pages starts out with, “We Take Olive Oil Very Seriously.” Let’s say you sell dog training. “I take dog training very seriously” and then you outline the importance of dog training, how it can prevent a million-dollar lawsuit while bringing you years of happy companionship and so forth.
The very next email reads, “Do You Love It?” What a great subject line when asking for testimonials.
Click the “Explore” link to find emails for particular occasions such as cart abandonment and save the emails you like in your own account.