They say that if you build an email list, you’ll make money.
That’s baloney.
It’s like saying if you buy a set of encyclopedias (books full of info, for you youngsters) that you’ll be smart.
But you’ve got to READ the books, right?
And you’ve got to EMAIL your list, too.
If you don’t send emails, you won’t make money from your list.
I know, duh. But some how folks neglect this stuff. They focus all their energy on building that list bigger and bigger and bigger and…
…Whoops! No emails = no sales.
And lousy emails = no sales, too.
So instead of spending all your time building your list, I might suggest you spend at least half that time learning how to write compelling, entertaining emails that persuade readers to click your links.
Because THAT is where the REAL money lies.